If you have seen an advertisement where an actor or actress played a role so you could not forget the commercial, it was a successful marketing strategy, but the product’s brand and integrity paid the cost greatly. This situation exemplifies the importance of retaining brands for long-term marketing.
Advertisement quality is highly important, regardless of the medium a business uses to convey their message. Everyone could see an advertisement in the television, but all audiences could also criticise the quality of the advertisement portrayed. In the Internet, spammy-looking articles with too many texts and phrases highlighted make for bad quality advertising.
In developing a brand, the marketing should look as if the business’ creative department invested the time and effort in actually providing the quality of an advertisement. While this might be slower to create, it can become viral. An example of pretty good viral advertisements, both on television and video hosting websites, could be seen here.
Like the earlier example of an advertisement, you would definitely remember the bad acting in a television advertisement and the product they endorsed, but using the “love-me-hate-me-I-win” strategy will not cut it if you plan on making a brand. Sure you could make a few profits with such nature of advertisements, but you limit the potential that your business brand could have.
